Summary

Large integrated health system across the US Midwest. Running legacy workflow tools that are reaching end-of-life. Strong executive sponsor in the CTO office. Renewed last year after a competitive evaluation; relationship is healthy but expansion requires proving ROI on Phase 1.

Key Contacts

• Dr. James Whitfield — CTO, executive sponsor. Cares about reducing manual process overhead across clinical ops. Met at industry conference in 2025.
• Priya Nair — VP Engineering. Day-to-day technical evaluator. Runs a 40-person platform team. Cautious but thorough.
• Tom Galloway — Procurement Lead. Standard enterprise procurement; 6-8 week cycle. Prefers annual contracts.

Notes

• Phase 1 deployed in Q3 2025 covering clinical workflow automation for 3 facilities.
• Expansion opportunity into remaining 8 facilities plus administrative workflows.
• Competitive pressure from ServiceNow, which has a presence in their IT service management layer.